What's in a name?
What's in a name? Choosing a name for my business was no easy feat. I mean, given the nature of cake and cupcake business and its popularity, available names were few and far between. Sadly, any combo I could think of was taken. I was just about to give up when I remembered why I'm so passionate about my cakes. Taste...I fell in love with the emotional response I got when people ate my desserts (secretly I'm a people pleaser). And I can't tell you how many people I've talked with that mention how some cakes look good, but are disgusting. Essentially, my answer is "well...taste this cake!" It just goes to show that presentation is only half the battle. Taste matters too!